Veritree Technologies has raised a $9 million Series A round, the Canadian startup revealed this week.
When it comes to clean technology, the mighty tree is a top contender. The tree is a natural clean-tech powerhouse, with forests shown to temper climates, absorb massive volumes of carbon, and sustain myriad wildlife ecologies.
While many firms are innovating machine-based and software-powered solutions, other entities are simply making it easier for the world to generate more forest. It’s a concept known as Nature-Based Solutions: actions that employ Mother Nature herself to address climate-related concerns.
One B.C. firm innovating such solutions is veritree, which spun out of Vancouver-based sustainable apparel company tentree in 2022 after launching as an internal tool in 2019.
This week, the startup confirmed a $9.1M Series A round, bringing veritree’s total funding to more than $15M.
The company intends to apply the funding toward the launch of new AI features as well as toward expanding into new markets overseas.
The officially stated mission of the startup-to-watch “is to make saving the planet simple by building trust through technology and making it easy for businesses to take real actions.”
Veritree’s suite utilizes LiDAR, drone, and blockchain technology to help measure progress of environmental projects and monitor outcomes.
Veritree was founded by chief executive officer Derrick Emsley, head of partnerships David Luba, and director of innovation Stephen Emsley. David and Derrick cofounded tentree alongside Kalen Emsley in 2012.
“Data integrity in reporting is critical for nature-based solutions to scale,” says CEO Emsley. “While corporate investments in nature are on the rise, many lack the technology to confirm and authenticate the impact they are making—and that’s where veritree comes in.”
“Veritree exists to fill a crucial gap in the nature tech space: streamlining project management and data collection while connecting restoration inputs, like trees and kelp, to measurable outcomes such as carbon, biodiversity, and community impact,” he continued. “It’s this rigorous proof, transparent monitoring capabilities, and reporting that is creating a flywheel that fuels more funding towards much-needed global restoration efforts.”
The firm won the Innovation Start-Up Award at Davos in 2023 and more recently was named to the Foresight 50, an annual ranking of Canada’s most investible cleantech startups. The company was also named a 2025 BC Cleantech Awards finalist in the “Startup of the Year” category.
The climatech upstart, which boasts a growth rate of 450% over the past two years, has helped plant 100 million trees so far, with a goal of planting one billion by 2030.